New York State Snowmobile Association
The New York State Snowmobile Association has been a long-time client, and we have
worked with them on a variety of communications and marketing projects over the
years. Paradox designed a new website for the association to help them better
communicate with their membership, which numbers more than 50,000. A few years
back we also helped launch a new business sponsorship program and we assist them
in getting financial support from the business community in NYS.
“Tom Williams, the driving force behind Paradox Consulting Group, really provided the
key skills we needed to create our new website: the ability to highlight the most
important information and make it easy to find. Tom and his team wrote some of the
copy for the site, clarifying our main points and organizing them. Their creativity came to
bear in areas where organization and presentation were key. The web design team at
Paradox executed our ideas, and we now have a much more, user friendly site!”
-Anne O’Dell, past General Manager of NYSSA



